What is conversational marketing?

chatbot marketing strategy

Applications such as WhatsApp, Facebook Messenger, and Slack are designed with the Millennial mindset in mind – one that prefers a fast pace for everything. While chatbots are known for answering questions and offering preprogrammed responses, that doesn’t mean you can’t take an active role in the conversation. By trigger specific chatbot flows based on user behavior, you can be more proactive in how you engage with your site visitors.

chatbot marketing strategy

The specific value of chatbots fully depends on your organization’s communications with its customers. But, it is without a doubt that companies worldwide are having to embrace yet another digital tool to succeed. Because the technology for bots has not yet been perfected, keeping metadialog.com your bot simple will allow you to create one perfect product, rather than a complex one with multiple glitches. In fact, in the context of chatbots, less is currently more as multiple A.I. A chatbot might be used to welcome guests, schedule appointments, and answer questions.

Shopify Chatbots

For example, imagine somebody who is browsing your eCommerce after working hours and wants to buy a product but cannot find information on whether you deliver to their region. A quick chat with the bot can give them an answer and seal the deal. If the customer has to wait for this information until the next day, chances are they can change their mind and decide not to buy. Whatever the case, both you and your customers will benefit from the efficiency and convenience of a chatbot for this type of communication. Similar to the lead-gen templates, there are pre-built chatbots for meeting-scheduling as well. You can opt for a solution dedicated solely to the purpose of managing your calendar of appointments or you can add the feature to a more complicated bot with a variety of features.

chatbot marketing strategy

For example, Inquirer Tech needs to spread awareness about its latest articles. Then, it can gather information from users who wish to avail of the reduced prices. Later, you may upsell them for higher-tier services or more expensive products. Nowadays, artificial intelligence has advanced enough to converse like humans. You can provide personalized assistance to your customers using chatbots.

Chatbots for marketing help in better lead generation

You need to pay your devs and provider subscriptions and set up a proper bot in your own time. The easiest path would be to buy a ready-to-use tool, but it will still take some time to fit it into your business. When Facebook released its chatbot platform in 2016, many in the tech world thought that bots would be the next frontier of human-computer interaction. It’s crucial to test your chatbot conversations to ensure every user finds what they’re looking for- even if you think you’ve got everything covered.

Is chatbot a marketing tool?

Chatbots help in automating a significant portion of the marketing process, implying that you and your team will be able to handle a larger volume of marketing conversations, resulting in increased brand recognition and sales. Chatbots improve customer interaction with your brand.

Create multiple responses for every question so you’re more likely to satisfy the user’s needs. Once you ask the first round of questions, start mapping out what the conversation journey may look like. You can do so with a tool like Sprout Social’s Bot Builder or start with building paths in Google Drawings. This is essential because demographics differ for each social network. For example, social media demographics show Gen Z and Millennials made a shift from using to Instagram and make up two-thirds of Instagram users. Whatever the case, being mindful of what you’d like to accomplish as you begin to build out the user experience can lead to a faster, more successful outcome.

Understanding the Different Types of Chatbots

You need to check if the conversation flow that you made is flowing smoothly and helping solve the problem that we set out for. It becomes more challenging to keep the visitor rooted in the site when you have a website. They may not even read through the content that you have presented on the site; it may not keep them engaged on the website. We see that you have already chosen to receive marketing materials from us. If you wish to change this at any time you may do so by clicking here.

chatbot marketing strategy

Partnering with a startup of this nature will not only keep you one step ahead of the game but also allow you to grow alongside it. Once you have done this and established the purpose of your bot, explore the possible opportunities available to you. With the mound of technology at your fingertips, choosing the right features and tech for your bot will make all the difference. Businesses have spent so much time over the past decade perfecting their mobile applications.

Examples of conversational marketing

Research would be convenient, purchases streamlined, and service personalized. If the success of WeChat in China is any sign, these utility bots are the future. Without ever leaving the messaging app, users can hail a taxi, video chat a friend, order food at a restaurant, and book their next vacation. In fact, WeChat has become so ingrained in society that a business would be considered obsolete without an integration.

  • Marriott Hotel introduced ChatBotler, available to guests through text messages.
  • If you’re still not sure whether or not you want to incorporate a chatbot into your business, these potential benefits can help you make up your mind.
  • Now we’ve got a better idea of the most important chatbot benefits, let’s dive in and explore the top ten ways you can use chatbot marketing to elevate your business success.
  • Essentially, the Babylon’s bot streamlines their customer service so patients can get the care they need faster.
  • A chatbot simulates responses in a conversation as if it were a live person.
  • You should also consider how many steps would be needed to arrive at a solution for each query.

Like any other marketing tactic, it’s impossible (in the immortal words of Nike) to just do it—you have to do it well. Just like live agents, your bots need to know where and when they should show up, and have a precise script to follow. Contests and giveaways are a great social media marketing strategy, and you can use chatbots to streamline the entire process. The bot helped personalise real time conversations while interacting with multiple users across channels, leading to a 5x increase in its engagements.

An Honest Guide to Chatbot Marketing

A bot can still assist by leading a customer to the right person, for example, a support or a sales agent. If you want to avoid frustrating customers, diversify your contact options and let the automation enhance them rather than replace them. Setting up a strategy like that takes effort and a serious time investment to kick things off.


With reports, you can identify how successful your chatbot was at engaging visitors to the website. You can check when did the visitors leave the conversation or did they leave after receiving a solution. These chatbot reports equip you with a clear picture of how they perform and help you plan how to modify them further for better output. Chatbots can ask both multiple-choice and open-ended questions to customers. However, multiple-choice questions help them identify a customer’s pain points faster.

What Is Chatbot Marketing?

Chatbot in marketing is expected to save the banking sector $209M in 2019 and a total of $7.3B worldwide by 2023, according to a recent study. This is how salespeople in brick and mortar stores push products every single day. But these benefits are only possible if you implement your chatbot for marketing the right way. In addition to routing, chatbots also give online operators the freedom to intercept the conversation and assist the customer.

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The perfect conditions for families to get into the Christmas shopping mood. There is a good reason why using chatbots for marketing got so popular. They are considered to be very efficient tools and when deployed responsibly, they can become you and your customer’s best friends. For example, you can promote the contest on social media and ask users to sign up via the chatbot. Moreover, chatbots can also lead users to different products, diversifying their interest and increasing your upselling chances. Taking things a step further, with the right setup, chatbot marketing can also increase the pace of your lead nurturing and lead scoring.

Faster Responses:

They can then use that information to provide highly personalized responses to individual customers. If your business needs to encourage sales or improve its customer service, you’ll find that marketing chatbots are a great investment. The very first version of a chatbot was developed in 1966 at MIT’s Artificial Intelligence Lab by Joseph Weizenbaum. Eliza was able to respond to certain keywords based on a set of defined rules and reply when needed.

chatbot marketing strategy

Working with us will help you build an audience of dedicated customers, improve engagement, get quality leads, and close deals. Lead generation holds a central palace in every marketing strategy and a chatbot can be a valuable asset to it. Most providers even offer a lead-gen template designed especially for the purpose. Due to banner blindness, users tend to ignore banners and exit popups. Most often, they’ll close these without even noticing you have a discount for them.

  • However, if you wish to implement chatbot marketing in your business, there are some best practices you should keep in mind when managing your chatbot marketing.
  • The bot will explain individual benefits and providers to give users different options when it comes to their healthcare.
  • Sephora’s aim with these bots was to deliver an immersive retail experience that helped shoppers interact with the brand and learn.
  • But the most actively used and progressive chatbots are the ones used by businesses to boost their company’s growth through chatbot marketing, customer engagement and support.
  • These seamless user experiences ensure that customers remember your brand for great customer service and that you get more engagement by keeping interactions interesting.
  • The user holds their phone’s camera to their face or an image and Sephora’s algorithm will pick the best products based on the visual.

Creating a persona for marketing chatbots should always be considered. Having an engaging conversation with an interesting character can bring some humor and good feelings into a mundane business conversation. This conversational marketing trend proved to be what customers enjoy. The key to building an effective chatbot strategy is managing expectations.

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What are the 4 types of chatbots?

  • Menu/button-based chatbots.
  • Linguistic Based (Rule-Based Chatbots)
  • Keyword recognition-based chatbots.
  • Machine Learning chatbots.
  • The hybrid model.
  • Voice bots.

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